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REMOVE
BARRIERS TO GROWTH
Get the six barriers to revenue growth out of the way so you can accelerate.
DESIGN
YOUR ENGINE
2-day Revenue Growth Engine Design Workshop
ACCELERATE
YOUR GROWTH
Mentorship program to implement a high-performance growth engine.
Like there is a glass ceiling of revenue that you just can't seem to break through
Privately-held companies
Track record of generous giving
Part of a peer group or community of excellence.
Owner, Founder, President, CEO
Funding Partner
Private Equity, Venture Capital
A Powerful Revenue Flywheel that creates unstoppable momentum
Intense Focus on the types of clients or customers that can propel your business forward faster
High-Octane Fuel for your engine in the form of a message that gets attention
Scalable Processes for marketing and sales that drive net-new and cross-sell revenue that allow you to grow
The three biggest obstacles to revenue growth and how to remove them.
How other companies are creating Revenue Growth Engines.
Our vision to help purpose-driven companies scale their revenue and impact.
REMOVE
BARRIERS TO GROWTH
Get the six barriers to revenue growth out of the way so you can accelerate
DESIGN
YOUR ENGINE
2-day Revenue Growth Engine Design Workshop
ACCELERATE
YOUR GROWTH
Mentorship program to implement a high-performance growth engine
As the co-founder of the non-profit Kingdom Missions Fund, Darrell Amy noticed that the largest donations came from business owners, and he wondered how he could help generous business owners quickly grow revenue so they could give even more.
Darrell’s experience as a leader in sales and marketing has given him a unique perspective on what it takes to grow revenue. Distilling 27 years of experience, Darrell authored Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth.
He is a member of the Forbes Business Council and he helps companies maximize growth through sales and marketing alignment. Darrell hosts the Revenue Growth Podcast and co-hosts the Selling From the Heart Podcast. He also volunteers as the executive director of the ManAlive EXPEDITION, an organization that helps men find healing and identity.
When he isn’t helping generous business owners grow their revenue in order to give more, he enjoys the outdoors including sailing, canoeing, and hiking. Darrell, along with his wife Leslie, enjoy spending time with their children and four grandchildren.
My BHAG
Help 10,000 businesses double revenue to generate $10 billion in new giving.
Build your Revenue Growth Engine
Develop Physical Endurance
Trek to Everest Base Camp
Join adventurous entrepreneurs in an epic journey to scale your business as we train to trek to Mount Everest Base Camp!
I finally quit golf. After 20 years of frustration trying to teach myself the game, I hung up the clubs.
Growing up in rural Ontario as the son of a carpenter, golf and country clubs were not part of my childhood. However, upon graduating with a business degree and starting my first job in sales with a Fortune 500 company, I knew the time had come to add golf to my hobbies.
Here’s the problem. I was too cheap to hire a trainer. Reasoning that I could watch other players and a few videos to teach myself the game, I decided to self-implement.
After 20 years of frustration, I finally gave up golf. Today, I only play golf as the fourth man in charity scramble tournaments.
Here’s the bummer. I love to be on the golf course. The smell of fresh-cut grass and the sun shining through the trees onto a well-manicured fairway relaxes me. Hanging out with other players and the conversation that unfolds over 18 holes is so much fun.
However, since my game is so bad, it almost always offsets the benefits of the relaxing environment. What could have been a pleasure has become a source of frustration.
Yesterday as I sat at dinner talking with a friend who is an avid golfer, I wondered what my life would be like had I hired a coach. Had I done so, golf could be an enjoyable part of my life. Instead, I went cheap and ultimately gave up.
These days, I am contemplating re-engaging with the game of golf. However, I know that I have many bad habits to unlearn. Unlearning is 10X as hard as learning. Thus my investment with my coach will probably be 10X what I would spend had I done it right the first time.
Sadly, I see this happen all the time in business. Founders discover amazing systems like EOS, Exit Planning, Revenue Growth Engine, or Strategic Innovation Engine. They read the books and take consultants up on a free consultation. At this point, some wise entrepreneurs (who are likely also good golfers) realize the importance of a coach and engage some help to implement the system. Others reason, “We can do this ourselves and save the money.”
Sure, you can self-implement these systems in the same way that I learned to play golf. Will you get results? Of course. But these results will be a fraction of what you could have enjoyed had you invested in doing it right from the start.
As the old saying goes, “You can have speed, quality, or cost but you can only get two of them at the same time.” You must make a compromise in one of the areas. A company that chooses to self-implement lowers its initial cost. However, it must compromise in speed or quality.
Business is all about momentum. Without an all-in approach to rolling out a new system, the business struggles to create the inertia required to sustain positive change. The business encounters unforeseen roadblocks. These create speed bumps, slowing the momentum and moving the desired results of the change further into the future.
Similar to a golf coach, investing to bring in an experienced person can help a company anticipate and avoid the speed bumps. This helps create momentum while accelerating the desired results.
Business systems create force in critical areas of a business like operational effectiveness, revenue growth, or innovation. The right adjustments in any of these areas can lead to massive benefits in the growth, profitability, and valuation of the business. These are areas where a business needs to get it right. They need discernment.
An outside perspective can bring discernment. The great theologian, Charles Spurgeon, defined discernment as “not the difference between right and wrong but the difference between almost right and right.” I can certainly testify that the difference between almost right and right with my golf swing is the difference between a shot in the middle of the fairway or a lost ball.
Ironically when a business chooses to compromise speed or quality in favor of price the result is often a higher price. Recently I heard someone say, “But once, cry once.” You may invest more up front, but the quality and speed you get drive value far in excess of the additional investment.
I’ve seen this at work in our home. We own a Dyson vacuum cleaner. This incredibly innovative product works well and has lasted for over 15 years. Several years ago we needed a hand-held vacuum. Not wanting to cough up the money for a Dyson, we purchased a less expensive brand. Now, 2 years later the cheap vacuum (which never really worked well in the first place) is broken. Now we need to buy another one. If we purchased a new “cheap” vacuum every two years for the next 15 years, we’d spend 10X the cost of the Dyson.
All of this reminds me of my favorite quote: “There is nothing more expensive than cheap paint” When you buy a cheap brand of paint you feel good at the cash register. (You can buy a gallon of paint at Walmart for $13.) However, when the paint dries and you realize that it didn’t fully cover the wall, you have to go back to the store, buy more paint. Then you have to waste more time on the second coat. The cost of the paint plus the extra time makes it 3X more expensive than buying $52 Behr Marquee..
Don't buy cheap paint when it comes to the critical parts of your business.
This week I’ll be at the EOS Conference in San Diego. Later this month I’ll be at the Exit Planning Summit in Marco Beach. Many attendees considering implementing these systems will sit in the sessions wondering, “Can’t we do this on our own and save some money?” My advice: treat it like golf. Bring in a coach. You’ll get faster results with higher quality and ultimately a lower cost.
Originally published on Darrell Amy's LinkedIn.
Are you looking for ways to scale your business? Welcome to the Revenue Growth Podcast with Darrell Amy. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world