“A goal without a plan is just a wish.”
Antoine de Saint-Exupéry
Every business wants to grow revenue. At the beginning of the year, most businesses set specific growth goals. (More ideas on setting goals: A New Way To Set Revenue Growth Goals.) However, as Antoine de Saint-Exupéry says, “A goal without a plan is just a wish!”
You need a revenue growth plan. That plan needs to be more sophisticated than simply saying, “We’re going to hire two more sales reps” or “We’re going to open an office in this city”.
Your revenue growth plan needs to provide detailed answers to two specific questions:
Under each of these questions, you need to detail how your sales and marketing initiatives will work together to achieve these goals. Let’s consider each...