How can you accelerate revenue growth in this uncertain environment? You may not be able to control the economy, but you can build and optimize processes.

Ask any management consultant and they will tell you that processes are the key to an efficient business. We find processes in departments throughout a business like finance, H.R., service, production, and fulfillment. 

Why is it that when it comes to revenue growth, sales and marketing teams typically have few, if any, documented processes?

In the Entrepreneurial Operating SystemGino Wickman asserts that process is a core part of an organization’s success:

“This is the secret ingredient in your organization. This means systemizing your business by identifying and documenting the core processes that define the way to run your business. You’ll need to get everyone on the same page with what the essential procedural steps are, and then get everyone to follow them to create consistency and...