PUT WHAT YOU LEARNED AT THE 2021 SALES & MARKETING ALIGNMENT CHALLENGE INTO ACTION!
WORK TOGETHER TO BUILD A PLAN
Work at your own pace to get aligned as you collaborate across six guided alignment meetings.
ALIGNMENT MEETING #1
STRATEGY & GOALS
Work together through a guided strategy and goal-setting session.
Agree on goals and strategy.
ALIGNMENT MEETING #2
IDEAL CUSTOMER PROFILE
You will work together to build or update your Ideal Customer Profile.
Know who you are targeting
ALIGNMENT MEETING #3
Collaborate to develop your first message playbook.
Deliver a consistent message.
ALIGNMENT MEETING #4
Map the key stages of your customer journey.
Create a better customer experience.
ALIGNMENT MEETING #5
Identify the core marketing and sales processes you need to hit your goals.
Build consistent processes.
ALIGNMENT MEETING #6
Create a technology plan that drives sales and marketing alignment.
Align your technology.
HOW IT WORKS FOR YOUR BUSINESS
Work together as sales and marketing leaders on the core alignment points to build a plan based on best-practices.
Each session will have focused action items for you to work on to drive alignment and results.
Each session includes worksheets to help you build a plan and take action.
THE STATUS QUO IS EXPENSIVE
Sales and marketing misalignment is more than a hassle. It costs money.
Companies with poor sales and marketing alignment have a 4% revenue decline.
Inconsistent messages are a primary enemy of trust.
Harvard Business Review
Of all departments, Sales and Marketing often have the most dysfunctional relationship.
Be led by a team of helpful sales and marketing experts that you met at the challenge.
Darrell is a growth architect with nearly three decades of sales and marketing experience. He’s the author of Revenue Growth Engine: How to Align Marketing and Sales to Accelerate Growth.
Jim is The Message Man. He helps companies get clarity on their message, creating conversational playbooks for sales, marketing, and all customer-facing employees. He's the author of The Science of Customer Connections: Manage Your Message to Grow Your Business.
In his previous role as a Disney Institute instructor, Jon helped organizations discover how to create memorable experiences. Today, Jon helps businesses and nonprofits enhance their client experience to maximize results.
GET A PLAN TO ALIGN SALES & MARKETING
AND DRIVE MORE GROWTH
Drive more net-new revenue with an ideal customer profile, a clear message, and processes to reach your prospects.
IMPROVED CUSTOMER EXPERIENCE
Maintain customer relationships during a time of economic turbulence with an improved customer experience.
Cross-sell more to your current customers with a consistent message, experience, and processes that drive revenue.
Can we get a custom session for our company?
Do we have to do this all at once?
THREE STEPS TO ALIGNMENT AND RESULTS!
Chose from a team guide or custom coaching program for your business.
Work together through the six sessions to create an actionable alignment plan.
Enjoy faster growth as you align your sales and marketing efforts to hit your business goals.
If you are not 100% happy with the program after your team engages with the sessions we will refund your money.