Mark Schaefer-How Sales & Marketing Can Build Cumulative Advantage
Whether you are in sales, marketing, or run a business, you need momentum. Today’s guest, Mark Schaefer, author of Cumulative Advantage, shares proven strategies for building momentum for your business against all odds. How do we build momentum as we emerge from the challenges of the pandemic? Few people are better positioned to answer this question than Mark Schaefer, author of Cumulative Advantage and The Marketing Rebellion. In this excerpt from his session at the Sales & Marketing Alignment Challenge, Mark shares how we can create momentum for your business. You’ll learn about the power of the seam, how to recognize opportunities and how to capitalize on them.